Corrections to my 15 year old marketing notes
Looking over some old marketing notes from 1995. Some of the notes are still valid although I did make some corrections:
Correction 1 – Talk in “Page Views” instead of “Hits”
Correction 2 – The AOL CD is not the Internet
Correction 3 – Impressions no longer have a one to one relationship with success.
Correction 4 – The return on TV is no longer 2 to 1. That is unless your job is to sell TV to people that like to buy TV. If that’s the case then keep using this ratio. Note to self to review this one in another 10 years.
December 9, 2010 Posted by Steve Wright | Internet, Marketing Data, Media Buying, Traffic | internet, marketing, Media, TV | Leave a Comment
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Passionate about seeking out the best talent to partner with in the digital marketing arena. Currently involved with some very exciting opportunities. Owner of MaxNumerics and Tactic1. Former VP at Intouch Solutions, Former Director of Practice Management and Sr Technical Architect at VML.
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