Agency Development

Digital marketing agency life from the tech POV

20 TVs x 1 Hour = 20 Hours?

While at the gym paddling away on an exercise bike watching my RPMs, Watts, Distance, Calorie burn and of course the count down of just how much more time I have to go until I be done with this endless peddling –I look up at the TVs. Not really to watch the TVs or even one TV, but more to count the TVs. 20 TVs could be seen from my location. Some of the channels were sports channels. Some news channels and one was even a channel for the gym. All of these channels play commercials (assuming here as I don’t watching them). And of course all of the companies paying for those commercials will be asking how many people viewed their commercials. From there I was wondering how I would be counted? Now of course no one tries to count down to that level of micro analytics. But if we did. Would I be counted as:
A – A single person watching 20 hours of content? After all I was there being exposed to 1 hour of content from 20 TVs.
B – Would I be counted as 1/20 of a person for all 20 TVs
C – Would I be counted as say 1/2 of a person for the TV channel running directly in front of me and say 1/4th for the ones on the left and right?
D – And for that matter – Should my iPod get a share? After all that’s what was giving me 100% of my conscious audio input. And should the bikes display screen get a share that that really was providing say 95% of my visual conscious input. Note to self — Look into running Ads on exercise bike display screens…

Anyone want to pick what should be counted? Anyone know how it would actually be counted?

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December 5, 2010 - Posted by | Uncategorized | , ,

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